Joe Giglio, Rice Lake's national director for the health industry, has 20 years of experience in working with health scales. He has traveled through China, Japan, France, Germany and the United States. For many years his travels took him through Rice Lake, Wisconsin. Little did Joe know that one day he would be working for Rice Lake to introduce the world-famous industrial scale manufacturer to the health industry.
Joe admits the job is challenging, "Rice Lake is well known and respected in the industrial world. Rice Lake's SURVIVOR® truck and track scales, industrial and laboratory scales and line of indicators are generally considered the best money can buy. No one can touch Rice Lake's commitment to service. Breaking into the medical field requires us to transfer that reputation for quality and service to medical equipment distributors and buyers.
"Rice Lake doesn't have that brand recognition in the health field, but these people know me. They know I represent products that can be trusted. I know what physicians and clinicians are looking for: dependability and ease of use at a reasonable price. Once they learn of Rice Lake's long history as the leader in weight-related technology, they'll trust Rice Lake as well.
"I am very confident that Rice Lake will enjoy the same reputation for top quality and leading technology in the health field as they do in the industrial weighing industry. That's why I'm here." To learn more, visit Rice Lake's new website: www.ricelake.com/health.
