In a continuing effort to grow market share in their core markets, Rice Lake Weighing Systems announces their purchase of the weighing division of NORAC Systems International, Inc., a Canadian-based manufacturer of weighing equipment primarily for the agriculture and transportation industries.
With this acquisition, Rice Lake takes ownership of NORAC’s weight-related products including its patented livestock scales, legal-for-trade on-board vehicle systems, truck scales and more, and assumes all manufacturing, distribution and service oversight. “NORAC’s products have a solid reputation and will be a nice complement to our current offering,” says Rice Lake vice president, Mark Johnson, Jr.
NORAC Systems International, in business since 1974, has amassed an impressive lineup of quality scale products which they currently distribute worldwide. According to NORAC President, Bill Strelioff, “This was a strategic decision that will enable NORAC to dedicate more resources to managing the considerable growth of our control systems business.”
This acquisition tops an expanding list of recent tactical developments for Rice Lake Weighing Systems, including the expansion of manufacturing to Nevada, the opening of a European service and distribution center, and a joint venture within India. Mark explains, “In order to continue to grow as a business, we want to invest in opportunities and technologies that fit the needs of our customers. Bringing on NORAC’s weighing division is going to be an important part of achieving our goals as a company.”
Livestock Solutions
For more information on NORAC livestock-scale products, please contact Matt Crawford, Regional Sales Director - Livestock Scales, at mcrawford@ricelake.com or 715-434-5189.
On-Board Weighing
For NORAC NTEP-Certified on-board scale system inquiries, please contact Murray Stewart, Canadian Weighing System Manager, at mstewart@ricelake.com or 715-434-5194.
For industrial equipment inquiries, contact prodinfo@ricelake.com or call 800-472-6703.