+31 (0)26 472 1319

Mobile Marketing Unit

Rice Lake Weighing Systems is on the road to bring technical experience and product knowledge to your door. Experience the latest weight-related equipment and technology with hands-on demonstrations of features, benefits and real-world application solutions. 


Scale Training on Wheels - Bus Tour


No room in the budget for long trips or trade show visits? Not to worry. Rice Lake comes to you when you request a visit from our one-of-a-kind mobile marketing unit. And the best part is—it’s free! Our On-the-Road Tour Bus is a traveling tradeshow, pounding the pavement year-round to demonstrate products, educate users and learn from customers first hand.

Crew members Steve D. and Jeff W. carry with them more than 20 years of combined scale experience, and look forward to answering your questions. Weight-based measurement is helping industries and businesses across the country stay competitive and they’ll show you how it can help your business too. Take a tour in our short video introduction!

Rice Lake is coming to your area soon! Don’t miss us! Book your visit and we’ll design a customized poster or invitation ( view sample ) to help spread the word. Call 1-800-472-6703 and ask for Keven Jansen, or request a visit.

Meet the Crew


Steve_DelaneySteve Delaney has been part of the Rice Lake team since 2008. He has over 28 years of scale industry experience in both technical and sales applications. Steve has represented the Southwest and Great Lakes regions as a Regional Sales Director as well as traveled extensively on Rice Lake's mobile marketing unit. He has also been the Livestock Sales Director for over five years and enjoys working on both teams. Working closely with Rice Lake's Regional Sales Directors, Steve has enjoyed assisting our industrial dealers with growing their businesses by bringing Rice Lake products directly to their door. 

Steve's unique position allows him to bring Rice Lake's impressive line of industrial weighing and measurement equipment right to the door of dealers and their customers. Steve enjoys the bus experience, helping many understand Rice Lake’s return on investment by providing scale solutions throughout different product verticals.

780918248636827379774643383Jeff White started his career at Rice Lake Weighing Systems in 2013 as a Customer Service Rep. During this time, he coordinated bus visits and worked heavily with load cells, mounts and indicators. He has a degree in health administration and a minor in business administration. 

Now, as an Associate Regional Sales Director, Jeff splits time between driving the MMU and supporting scale distributors. Whether it’s solving an issue today or strategizing solutions for tomorrow, Jeff enjoys listening to the needs of customers and finding answers with Rice Lake products.


Take a Tour





To be the best by every measure®