A scale is an investment. Some are larger commitments than others, but purchasing any scale is a venture filled with the promise of future dividends. Whether its mission is to automate an operation, improve quality control, reduce waste or capture lost profits, a scale’s underlying purpose is to make good on its initial promise and potentially pay for itself. With every product we offer at Rice Lake Weighing Systems, we provide the keys to unlock revenue.

This issue of Rice Lake Magazine features stories of quick and substantial return on scale investments. In “A Winning Investment,” you will read about agriculture farmers who use Rice Lake livestock scales to minimize shrink loss and instantly grow revenue. On the other end of the spectrum, “Getting Results” features a fitness center that uses Rice Lake’s Competitor Series body composition analyzer to increase memberships through marketing and customer satisfaction. “40 Years of Bar Codes” illustrates the power of bar codes, which have the ability to automate aspects of almost any industry, increasing efficiency and reducing human errors.

It is amazing how choosing the right scale can drastically improve a company’s bottom line. At Rice Lake, we not only offer the widest variety of solutions, we also build them tougher and smarter—ensuring an investment in Rice Lake will yield its highest possible return.

Sincerely,
Mark Johnson, Jr.
President
Rice Lake Weighing Systems